No two websites are the same, and by the same token, no two companies have the exact same product, service or unique selling point.
However many businesses often compete for the same spot or slot in the market and constantly work to find a niche area in which they can fit.
With SEO an acronym for Search engine optimisation we review a business from a critical and fact finding perspective.
We work to improve search engine ranking and organic appearances during web searches by working on development of a concise strategy reviewing and providing services which aim to improve the appeal of the content on your website so its straight to the point and addresses questions and queries your web visitor would or might be wanting to see.
Our service spans
Online Reputation Management
Social Media Management
Search Engine Advertisements such as pay per click, pay per impression and click through generic adverts.
Creation of knowledge and information points for visitors to your website
User experience analysis
Keyword and Metatag analysis
Focussed lead generation through directory boosts
Arranging service review publishing
Organising testimonial videotaping and collation
Newsletter outreach and design
Search engine ranking analysis for major search engines
Typically when we provide you with an SEO Service we concentrate on ways of increasing your exposure to yoru target market so that you can get on with the job of building other areas of your business to ensure you can serve your customers.
We work with White Hat Methods [In search engine optimization (SEO) terminology, White Hat SEO refers to the usage of SEO strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies. For example, a Web site that is SEO optimized, yet focuses on relevancy and organic ranking is considered to be optimized using White Hat SEO practices. Some examples of White Hat SEO techniques include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content for human readers White Hat SEO is more frequently used by those who intend to make a long-term investment on their Web site. Also called Ethical SEO.]
That is because we believe that Black Hat methods are offputting to the more discerning clientele and also do not build a long term result for you over time. [In search engine optimization (SEO) terminology, Black Hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines rules. Some examples of Black Hat SEO techniques include keyword stuffing, invisible text and doorway pages. Black Hat SEO is more frequently used by those who are looking for a quick financial return on their Web site, rather than a long-term investment on their Web site. Black Hat SEO can possibly result in your Web site being banned from a search engine, however since the focus is usually on quick high return business models, most experts who use Black Hat SEO tactics consider being banned from search engines a somewhat irrelevant risk. Black Hat SEO may also be referred to as Unethical SEO or just spamdexing, as spamdexing is a typical frequently used Black Hat SEO practice.]
Top of Google Ranking
Most people searching for a business or service on the Internet will usually click on organic search results in the top spots on Google. That’s why reaching the top is so important for your business so you can gain new customers, retain the old and in turn improve the growth of your business. We do this by working over time using sensible and gradual methods which will help your online exposure, concentrating on content, relevancy and popularity that actually means being found in a search for something brings you a customer and not a bounce.
We offer consulting to businesses so that we don’t just put a band aid on internet marketing strategies but rather review their current Internet marketing strategy and work to improve it. We can help you examine how well your current SEO efforts are working, how to increase your web traffic without spendinng large sums of money and work with you to imprve your Bing, Yahoo, Excite and Google Adwords campaigns and work with you to determine when your website drops in search engine rankings.
We review your aims, goals, issues arising, concerns about your strategy current and future and we carry out thorough research to ensure we analyse all areas of your business and deliver you a list of solutions.
Our content team creates relevant, effective writing with keyword rich articles to engage your online viewers. Our copywriters can research and communicate about any product, service or subject with effectiveness and ease. Since Google loves sites that frequently provide fresh content, we take that burden off you and create dynamic content for you, with an emphasis on timeliness and industry expertise. Our copywriters work closely with you to develop content that will engage your readers and raise your search engine ranking.
We are able to provide and offer management services to help you maintain your website. Our SEO clients can receive sturdy low cost web hosting through TheWebsiteTool.com who are skilled in providing powerful servers and a user-friendly new age hespia control panel. Our team can also handle your website’s regular updates so you can keep doing what you do best – managing your business and serving your customers.
You might know Google+ Local as Google Places or Google Maps. It’s now officially Google+ Local, though its function is the same. Google+ Local lets local customers find you organically and it gives them your business name, phone number and address. You may have noticed search results with addresses and pins listed with A, B, C, D, and so on. Next to the results, a convenient map shows users where each business is located. A top spot on Google doesn’t necessarily mean you’ll have a top spot on Google+ Local. Depending on your business, they’re both very important to your audience. We can help you navigate the Google+ Local waters.
Mobile SEO and web SEO have subtle differences. First, mobile searches may be using different search engines. Consumers with smart phones may be using different search apps, including well known engines such as Safari, Yahoo! and Google as well as lesser known apps such as 360 Web Browser, Puffin and Apollo. We can get your site ready for Google, the search engine giant, as well as mobile browsers so your site can rank highly across all platforms.
Where necessary we work with you to develop a mobile version of your site or an application for various platforms which brings you closer to your customers and helps your clientele understand that you place emphasis on their needs and accessibility to your services.